You're writing. You're showing up. So where are all the readers?
It’s not your writing. It’s not your work ethic. It’s that you don’t have a system built around YOU yet—and that changes today.
You’re writing. You’re publishing. You’re doing all the things everyone says to do. And yet? Crickets. Tumbleweeds.
The occasional download that never turns into a review. The launch that barely made a ripple.
Here’s the truth: It’s not your writing. It’s not your effort. And it’s definitely not your talent.
The problem? You’ve been trying to build a career without a system—without a plan that’s built around how you actually work, what you actually love to write, and who your readers actually are.
You’re taking courses instead of taking action. Trying every marketing strategy you hear about instead of committing to the ones that work for you. Revising instead of publishing. Researching instead of launching.
And underneath all of it, there’s a quiet voice saying: maybe this just isn’t going to work for me.
That voice is lying to you.
It's not a you problem. It's a plan problem.
Your book didn’t fail because it wasn’t good enough. Your career isn’t stalled because you’re not talented enough or disciplined enough or fast enough.
You’re stuck because you don’t have a system yet.
No plan built around how you actually work. No clarity on who your readers are. No strategy for getting your book in front of the right people before launch day.
You don’t have to do everything. You have to do the right things, in the right order, built around you.
That's what this program does.
“I used to be very good at starting books but very bad at finishing them. Since working with Ella, I’ve refined my craft, learned about effective marketing, and published almost countless books. If you’re serious about pursuing your goals, go for it—she’s worth every penny.”
— Cassidy, Indie Author
introducing the Author Like a Boss
ACCELERATOR
A step-by-step program that takes you from “I have a book” to “I have an author career”—with a plan you believe in, a community going through it with you, and a coach who won’t let you stay stuck.
This self-paced program walks you through three phases—Plan, Build, and Launch—so you can find your readers, build your platform, and launch your book with real momentum. Not crickets. (Because honestly? You deserve better than crickets.)
Here's What You'll Learn Inside
PLAN: Build the Foundation
✔️ Make a Plan — YOUR plan, built around your life, your pace, and how your brain actually works.
✔️ Find Your Sweet Spot — Where what you love to write, what readers love to read, and what actually sells all overlap.
✔️ Find & Attract Your Readers — Know who they are and how to present your book so the right people find it.
BUILD: Stop Being Invisible
✔️ Work the Algorithm — Understand how Amazon actually works and use it to your advantage.
✔️ Engage Your Readers — Build real relationships, not just follower counts.
✔️ Your Pre-Launch — Newsletter, marketing foundation, everything that needs to be in place before publish day.
LAUNCH: Publish With People Already Waiting
✔️ Plan Your Launch — A step-by-step launch plan so you know exactly what to do and when.
✔️ Build Your Launch Team — ARC readers, reviews, buzz before the book is even out.
✔️ Release Day + What Comes Next — Momentum on release day and a plan to keep it going. Repeatable for every book after.
“It never felt like ‘just marketing.’ You guided me through writing decisions, structure, positioning, launch preparation, audience building—everything.”
— Alexandra, Romantasy Author
WHO THIS IS FOR
✅ This is for you if…
You write genre fiction—romance, fantasy, mystery, sci-fi, paranormal, any of it
You want to make a living from your writing, not just a hobby income
You’re willing to do the work, even when it’s not glamorous
You’re tired of guessing and ready for a real plan
❌ This is NOT for you if…
You’re looking for a get-rich-quick shortcut
You’re not open to doing things differently
You want someone to do the work for you
By the End of This Program, You'll Have:
✅ Your Sweet Spot—identified and locked in
✅ A plan built around YOU — your pace, your genre, your life, your brain
✅ Your ideal reader—found and understood
✅ A newsletter that grows while you write
✅ A book launch with actual momentum — pre-orders, ARC readers, reviews, people waiting
✅ A system you can repeat — book after book
✅ Confidence that you know what you’re doing
You’ll finally know that your stories deserve to be out in the world—and you’ll have the system to make it happen.
“Not only did Ella help me to find joy in writing again, but her course also made me explore what my goals are for my career. Ella provides a solid foundation of the most important marketing strategies, with an emphasis on creating real, lasting relationships with readers.”
— Sandra, Indie Author
Everything You Need Is Built In
- Video lessons + workbook walkthroughs for every module. You’re never guessing what to do next.
- Fill-in-the-blank workbooks — structured, step-by-step. By the time you fill one out, you’ve actually done the work.
- Templates — Blurbs, author bios, newsletters, pre-launch plans, launch plans. The blank page problem is solved.
- Biweekly group coaching calls with me — Bring your questions, get real feedback.
- Call replays if you can’t make it live.
- Online community — Writing sprints, accountability partners, genre matching, support between calls.
AUTHOR LIKE A BOSS
ACCELERATOR
FOR NEW INDIE AUTHORS
You have a book in you. Probably several.
The world needs to read them.
You don’t know who needs your book. You don’t know whose hard day your words are going to get them through. But they can’t find it if you don’t publish it—and they won’t find it if you don’t have a plan.
Let’s build that plan. Together.
FAQ
what if I don't have enough time?
The program includes a planning module where you calculate YOUR real numbers. Most authors have more time than they think and need less than they’ve been told. You don’t have to publish a book a month.
What if I don't know what genre to write in?
That’s literally what the Sweet Spot module solves. You’ll figure it out in Phase 1 before you build anything else.
What if I'm not good at marketing?
You don’t have to be. This program teaches you to research instead of guess. When you know who your readers are, marketing gets a lot simpler.
I've already published some books—is this too basic for me?
If your books aren’t selling the way you want them to, the foundation might be the problem. This program helps you find what’s working, fix what isn’t, and build a system for your next launch.
What if I can't make the coaching calls?
The course content is self-paced and does the heavy lifting. Calls are a bonus, not the backbone. If you miss one, you’ll still have the community and the next call.
What if I've already taken one of your other courses?
Great, you’re ahead of the game. Anything you’ve already learned will make the deeper work in this program click even faster.