Building Your Author Brand with Shannon Mayer

Shannon knows that being a successful indie author is more than just writing good stories… it’s being savvy in your author business.

Shannon shares the writing, marketing, and mindset tips that you need to have to make it as an indie author. She keeps it real and doesn’t hold back. You’re going to want to listen, because she is living the dream… and she tells you how she did it.

(Heads Up: The audio cuts out a little bit after 50 minutes, but it’s still completely understandable and the info is so great that I had to keep it in.)

You don’t want to miss it. Listen here – 

Here are just a few of the things we touched on:

  • How at first she wanted to be traditionally published, and even after she got an agent, she decided to give indie authoring a try
  • The pros and cons of indie publishing versus traditional publishing

  • How she started her author “business”
  • Marketing as an indie author versus as a traditionally published author (Hint: It’s not as different as you think.)
  • What works for marketing in the urban fantasy audience (and every other audience)
  • How to get repeat readers and customers
  • How she figured out her author brand, and how to use it to market to your ideal readers
  • The biggest mistake she sees new authors making

  • Her excellent advice for what to do when you get bad reviews, and how to powerfully respond to trolls
  • Writing to your reader’s expectations, and where you get to indulge your creativity as an author
  • Her process for completing and publishing 10-12 books per year AND have time to spend with her kid
  • How she balances her work and life so she’s able to enjoy life while having a successful career.
  • The audio gets a little sketchy around 50 minutes for 30 seconds or so.
  • The relationship you should have with your editor if you want to improve as an author.

About the Author

Shannon Mayer lives in the southwestern tip of Canada with her husband, son, and numerous animals. When not writing she spends her time staring at immense amounts of rain, herding old people (similar to herding cats) and attempting to stay out of trouble. Especially that last is difficult for her.

She started writing when she realized she didn’t want to grow up not believing in magic, or not believing in creatures everyone else said didn’t exist.

Today she is the USA Today Bestselling author of the The Rylee Adamson Novels, The Elemental Series, The Phoenix Series and more. As to what’s coming next for her? More stories and more adventures.

You can find her:

On Amazon or at her website, shannonmayer.com

Did you learn something to improve your authoring?

Would you like to get motivational & practical tips every week?

If so, please subscribe to the show on iTunes and leave a review! 🙂

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How I made $3k/month on Amazon within three months of publishing my first book, and how YOU can do it too!

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