This episode isn’t nearly as sexy as JR Castle is. But if you want to know how to successfully run Facebook and Amazon ads to your book, JR is the person you want in your ear.
JR Castle has been in marketing for over a decade, and when she turned her expertise to writing and marketing her own indie books, her sales skyrocketed. In this episode she walks us through how she does it.
You don’t want to miss it. Listen here –
Here are just a few of the things we touched on:
- How to intentionally partner with your spouse when writing book
- How she makes time to write around her day job, family, kids, and household
- What she does to turn off distractions and focus on writing when it’s time to write
- The app that help you focus www1.brain.fm
- The importance of knowing exactly who your audience is
- How to find out the details about your audience (it may or may not involve FB stalking)
- She talks in detail about how she sets up and uses her FB ads
- How to get the best results with Amazon ads
- How to learn about your audience by experimenting with FB ads
- She explains the Amazon algorithm better than anyone I’ve ever met, and how you can make sure it’s working for you
- Why she knows the EXACT authors she wants her books to show up next to
- What you can do to work with the Amazon system
- Some brilliant tips about how when to release your books to make the most of a rapid release launch
- Which book in your series should get all of your marketing efforts
- What are some good read-through numbers in a series
- How to use KDPRocket for AMS keywords
About the Author
A daughter of the king, a marketer, an advertiser & an author’s wife. A writer, a thinker, a mama & a lover of life. Aside from creating worlds worth escaping to, crafting stories to enchant, and sculpting characters to love, she puts her 10+ years of advertising experience to work machinating ad copy to entice readers to buy. Equipped with a venti butterbeer latte, fuzzy socks, and the perfect playlist, she hasn’t met an AMS or Facebook ad, web layout, book blurb, or alien horde she couldn’t best.
JR’s recommended reference for writing: Chris Fox is the man: Chris Fox Writes
JR’s recommended reference for marketing:
Brian Meeks is the AMS man: Mastering Amazon Ads: An Author’s Guide MD Cooper is the Facebook man: Help My Facebook Ads Suck and I’m pretty much obsessed with Abigail & Emylee of The Strategy Hour podcast and of Think Creative Collective
You can find her:
On Amazon or at her website, authorjrcastle.com
